Ever wonder how to seamlessly integrate a new communication channel into your already complex operation? Dive into a session to learn about a proven 5-step process to master this challenge and drive results.
- Assess Baselines: Learn to evaluate your current communication channels' performance, providing a solid foundation for improvement.
- Understand Implementation: Gain insights into integrating the new communication channel, ensuring a smooth transition and best use of resources.
- Plan Outreach Blends: Discover strategies for planning outreach blends that combine the strengths of existing and new channels to maximize impact.
- Test Configurations: Explore techniques for testing the new channel in various configurations, allowing you to fine-tune your approach.
- Analyze Costs and Outcomes: Boost your understanding of how to evaluate the costs and outcomes of your revised approach, empowering you drive continuous improvement.
Don't miss this session where you'll gain new perspective on using data to upgrade your consumer outreaches
Speakers: Amy Kennedy and Meg Manthie